Basic Concept of Brand Storytelling that You Need to Understand Well
A story or story scientifically proven can grab someone’s attention. A story can stimulate brain activity. When you read or hear a story, the neurons in the brain become more active. This is why brand storytelling has a huge impact on success in today’s highly competitive market.
Storytelling is the activity of telling or writing a story. The elements that are usually contained in a story are characters, settings, conflicts, etc. – creating these bullet points allows your audience to easily follow a story and remember it.
The important thing is that the main character in this story is not you, but your customer. Your customer has to be the main character for this method to work. Meanwhile, your brand is the guide or facilitator.
What are you fighting for? What is the essence of your brand? It’s not about the products you sell, and it’s not about making money either. It is about the driving force or motivation behind your business, and it is what will set you apart from the competition.
Ideally, you can summarize what you stand for in just two or three words. Nike stands for athletic excellence – not sneakers or sports equipment. Disney means family happiness – not a theme park or a movie. Scribes means connection through content – not blogging or social media writing.
Again, what is the value of your brand? These values will define your brand.
Many companies out there say their values are words like integrity, innovation, professional, etc. They choose these words only because they sound good, and not because they represent the brand.
The Reality of Brand Storytelling Today
So, why is brand storytelling so important? As you know, the market is denser than ever – and competing for consumer attention is much more difficult than it was a few years ago. Coupled with the reality that today’s consumers are much more selective when it comes to making purchases.
The best way to reach consumers who tend to be selective and critical is not to be too adamant about promoting your products, and focus on the reasons for your business existence and the value of your brand.
Customers who feel represented by your values have a better chance of becoming your loyal customers. Your story then becomes your company’s strategy – one that contributes greatly to the advancement of your brand.
Ben Horowitz, a well-known venture capitalist, says that “You can have a great product, but an interesting story is what gets your company going. If you don’t have a great story, it’s hard to get people motivated to join you, to work on the product, and to get people to invest in the product. “
Find out the reason why your company exists, and then tell that story to your potential customers through social media marketing messages, blogs, advertisements etc. is the goal of brand storytelling. It will also give your company clear goals, and these goals will make you grow even more.
Thus the discussion about the concept of brand storytelling that you must understand well. So that your business grows, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.