Awin ThinkTankUK and Future Proofing the Affiliate Industry PerformanceIN

Awin UK nation manager Ian Charlesworth kicked things off as he mentioned future proofing the associate industry and how we should always attach external of the channel to truly maximise the possibilities available. Charlesworth also approached one of the vital larger topics, including client attitudes as users become more careful with their money and privacy, saying that we must make sure the work we do is anchored in those areas. Soon after his starting speech, Joe Twyman, co founder and director of Deltapoll followed with his keynote session, where client behaviour was the most theme. He used Brexit as a case study and highlighted how big data and privacy play a tremendous role in digital advertising while revealing by 2020, the area “will create as much data every two days as it did from the dawn of time to 2003”. With future proofing largely discussed in the building up, Awin product managers Mihaela Draghici and Stephen Short supplied the community’s latest portfolio as they have built new tools to make sure both advertisers’ and publishers’ programmes are ‘future proofed’ in today’s digital local weather.

Both Draghici and Short ran via Awin’s hybrid tracking solutions: Advertiser MasterTag and the Server to Server integration apart from asserting Bounceless Tracking, a new privacy centric method to attributing sales in a privacy coverage surroundings. The second half of ThinkTankUK introduced in combination a number of breakout sessions overlaying areas of retail, travel, personalisation and globalisation. Taking a front seat at the globalisation consultation hosted by Stephen Buxton head of world account control, Laura Blakeborough global account director and Katherine Casey global account director, the team took us on a tour of Awin Global and the opportunities accessible to advertisers and publishers searching to maximise the channel abroad. With customer spending and economic growth referenced in the UK, France and Nordics, in addition to cross border searching among others opportunities, the team shared some positive advice to global advertisers on areas like localisation, with Buxton explaining to PerformanceIN that advertisers shouldn’t “take a one size fits it all method to their global programmes” as they proceed to run their campaigns via the global affiliate community”. Bringing the action packed day to a close, attendees to put their questions to The Awin Board, that includes Ian Charlesworth in addition to Peter Loveday chief technical officer, Adam Ross chief operating officer and Mark Walters CEO as they mentioned the convention’s key highlights as well as the existing state of affiliate marketing, KKR’s rumoured takeover of Axel Springer and the future direction of the company. Loveday said that Awin is evolving from “a network to a platform” as it continues to construct an surroundings that connects advertisers and publishers to tech suppliers to future proof monitoring and the industry.

Meanwhile, Ross warned that “we have to be careful not to spook patrons by following other channels and sharing too much of their data. That’s why we’re keen to keep our monitoring and products ‘data light’, and toughen the clear “data value trade in internet marketing”.

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