On May 19, Facebook CEO Mark Zuckerberg announced that Facebook will enter the e commerce world by introducing the online store Facebook Shops, which will operate across Facebook, Messenger, WhatsApp, and Instagram. Facebook described the launch of Facebook Shops as a way to help companies affected by coronavirus to increase sales of its products and services. But Zuckerberg also pointed out that the launch of Facebook shops will not completely eliminate the economic losses caused by coronaviruses, but only a tool to enhance online sales tasks. The opening of Facebook Shops can be regarded as a “life saving straw” by Facebook in the context of the current epidemic.
The meaning of Facebook shopsMany brick and mortar stores were forced to suspend business due to coronaviruses. To help small and medium sized businesses sell online, Facebook launched the online store “Facebook Shops”. Explanation from Facebook: “The activation of this function makes shopping more convenient. Enterprises, regardless of size, can use this function to establish contact with customers and expand sales. “Have a seamless online shopping experienceWith the new Facebook store, consumers can easily discover your brand and browse your products. Consumers can easily find your Facebook store from the page, Instagram profile and other entrances, or just swipe from the Instagram story to find the Facebook store.
The seamless connection allows the Facebook store to be displayed in multiple apps under the Facebook company , Multiple entrances make the entire shopping process faster and smoother. Design shops, build brandsConsumers can access the store from the merchant’s Instagram profile or through Feeds and Stories. After entering the store, they can browse the product and complete the purchase of the product. This series of operations can be seamlessly performed through the in app browser. Merchants can choose the products they want to display from the product catalog, and then use the cover image of the display brand and the accent color to customize the appearance and style of the store to tell the story of the brand. Against the impact of the epidemic, the gospel of small and medium sellersZuckerberg also mentioned that Facebook shops will cooperate with well known e commerce, such as Shopify, BigCommerce, WooCommerce, Channel Advisor, etc.
, so that companies can easily manage customer lists and use other functions. But this move will have a certain impact on e commerce platforms such as Shopify, because after the establishment of Facebook shops, it is equivalent to users can directly move their brand websites to Facebook and Instagram, users will not need to jump to the independent station page to operate . It has a certain degree of help to improve the seller’s sales and conversion rate. In fact, Facebook has never given up on the layout of the e commerce market, including the early launched Marketplace, Facebook shop page, all covering Facebook’s exposure to e commerce business. Last year, Facebook also launched a limited function shopping service on Instagram and WhatsAPP. In order to mitigate the impact of the epidemic on sellers’ sales business, the launch of Facebook shops can be considered as an integrated version of the e commerce function of Facebook, the Facebook shop page that Facebook launched before.
Allowing merchants to sell goods directly on Facebook and complete the checkout process is equivalent to entering the online shopping platform. How to build Facebook ShopsHow do we start our Facebook shops?It should be noted that the opening of Facebook shops is essentially different from the previous establishment of a store on page. Although you can display your product information in page before, users must still jump to you after browsing the product. Only the e commerce platform can make purchases, and this time the feature is that you can complete shopping directly on Facebook and Instagram. Facebook Shops FAQWho can add a store?If you have a Facebook business page, you can add a store.
You can use this section to list the products you are selling and contact more customers on Facebook. to sum upCurrently, only businesses within the United States and those that meet special requirements can use the Facebook Shops feature. In the coming months, this feature will be launched on Facebook and Instagram Shopping in stages to all companies worldwide. In the future, will you join Facebook Shops to sell products or services?DotC United Group, which has accumulated many years of experience in Facebook marketing, has helped many companies expand their overseas business, and has been awarded the honor of outstanding service provider for Chinese companies on many occasions. Overseas business allows more Chinese brands to realize their global development.
“Maintaining trust in the digital advertising ecosystem is Google’s top priority. “Google recently released a report on bad advertising in 2019. The report includes how Google cracked down on malicious advertisers during the COVID 19 epidemic, the results achieved by maintaining the integrity of the advertising platform in 2019, strengthening the crackdown on decoy ads and “spoof click” ads, real time adjustments to policies and technologies, and future Outlook. After the outbreak of New Coronary Pneumonia, Google established a special Working Group on New Coronary Pneumonia to closely monitor the behavior of advertisers worldwide. Google resolutely cracks down on malicious medical information and other harmful content and malicious advertising behaviors that drive up the prices of medical supplies. It also helps non governmental organizations, governments, and medical institutions to publish public service announcements so that reliable advertising information can be displayed first.
In 2019, Google blocked and deleted 2. 7 billion bad ads; suspended nearly 1 million advertiser accounts that violated the policy; terminated more than 1. 2 million publisher accounts; removed more than 21 million pages from the publisher ’s network that violated the policy advertisment. For advertisers and publishers with bad policy violations or records of policy violations, Google will terminate their accounts. In response to the types of advertisements where malicious behavior is frequent, Google will prioritize resources. Google formed an internal team in 2019 to specifically track and study the patterns and characteristics of decoy ads and “spoof click” ads.
The original text of the report mentioned, “So compared to the previous year, we saw that the number of these two types of bad ads decoy ads and decoy click ads has decreased by nearly 50%. In 2019, we blocked more than 35 million online Trick advertisements and 19 million ‘trick click’ advertisements. “While online financial services are becoming more and more popular, many malicious acts are beginning to appear. Google updates and adjusts policies and technologies to allow users to have a safer financial service experience online. For example, advertisers of personal loans must state all costs, risks, and benefits in their advertisements before posting relevant advertising content. 疫情以始料未及的速度波及全球，其对跨境出口电商带来的杀伤力也是史无前例的。为更好地了解如今的跨境电商行业及形势，亚马逊2019市场回顾报告。01报告这份由100位行业卖家受访，5000多位行业人士参与问卷调查指出，“跨境电商行业自诞生以来，一直都相对顺风顺水，虽有小风浪，但也未曾现大波澜。然而，2020 春节之后，因为一场疫情，让世界都乱了节奏。跨境电商也遭遇了自行业诞生之后的巨大变故。在抗疫期间，卖家陷入无货可供的窘迫。不过，进入 3 月之后，随着抗疫取得重大胜利，卖家们原本以为终于可以松一口气，正准备卷起袖子加油干的时候，海外疫情全面爆发。3 月中旬，亚马逊美国站 FBA 暂停入库的消息犹如一次大地震，让行业卖家感觉 “世界” 瞬间崩塌，随后欧洲站也陆续宣布非生活必需品 listing 下架，大“余震”又一次袭来。不仅是 B2C 的卖家，从事 B2B 的外贸企业最近也纷纷遭遇客户取消订单、退货的情况，仿佛原本平稳行驶中的列车突然间失控……2020 年 1 3 月份，雨果网内容中心采访了广州、深圳、北京、上海、厦门等全国各地的 100 位行业卖家，同时还对 5000 多位行业人士进行了问卷调查，最终形成了这份行业调研报告。雨果网希望通过这份超万字的调研报告，让广大卖家及行业从业者能对当前的行业现状、挑战、机遇等有更直观的了解，并对行业今后的发展方向有所预判。这份报告主要以疫情下的卖家生存现状、跨境出口目标市场、跨境出口电商渠道变化、跨境物流、跨境电商供应链及外贸出口领域情况和疫情下的跨境服务商生存现状下六大维度来展开分析还原疫情爆发以来的行业变化及卖家现状。 The user is “new oilfield”In the mobile algorithm marketing management environment introduced by Google and Facebook, the importance of a large number of diverse advertising creatives has been widely recognized, but the purpose of this experiment is not understood by so many people: it is mainly to allow advertising platforms to explore and Define relevant users and reach them with less information.
Efficient creative practice helped Facebook create similar user characteristics at the ad setting level, but these users are invisible to advertisers this “hidden garden” is invisible to other advertising platforms and advertisers. Creative experiments allow Facebook to create an expensive, targeted user base that is invisible to advertisers: by definition, it needs to consume to discover which ideas are not matching users. In 2020, Facebook user building and management will become a more meaningful part of mobile game marketing. Advertisers need to make complex models to identify high consumption users in the early stages of the game, and put these users in similar user lists in order to obtain more Many such user groups. This is actually similar to Facebook’s AEO campaign, but it is more flexible: Facebook only allows a few different types of campaigns to be targeted in AEO campaigns let advertisers create customized Facebook campaigns, while developers can theoretically use them in game Any activity as a predictor of long term value.
More importantly, the amount of users can be used as value added assets in mergers and acquisitions and cooperation activities, and even acquiring a company for user data is not impossible: because marketing ability is also an important factor for the monetization potential of a game, for those who can effectively For developers who monetize users, it’s wise to acquire a studio for user acquisition. It is true that whoever can buy lower and better quality traffic means that anyone can save more money. Coupled with a good business logic, this can generate great business value. I said a point, and I found that it is really a mistake that many people will “make”what is this?Sometimes people find thatWhere is the price of products is only 10 dollars, on the platform, actually sold for 60 dollarsThe service provider actually used this method, and the price actually sold x RMB, which is incredible. Many things that seem very simple to you, how do you think someone will buy them?So laughed in the group. Then some people in the group will ridicule, this is a liar, this is cut leek, balbala .
OK, let me talk about my point:You have to remember that information is poor. Not everyone can find the most effective information, especially the core information. The closer you are to the core source, the more money you make. After you have mastered the logic and principles of many things, then you have a better thinking, don’t hold a scornful attitude to those unreasonable prices on the market, you should be excited. Excitement is such a simple thing, there are still markets, which means that for you, you can also make money at all. If you just understand it and then feel that you despise him, then you may lose your chance.
Do you understand that many people think it is impossible because they know too much?Why is there such a simple matter?Why is there market demand?It is likely that you have lost the opportunity to make money. The above paragraph must be capitalized!Traffic buying and sellingWe often say that to sell products, first of all, we need to find customers and find traffic, so on the Internet, a very important core ability is to see who can obtain effective traffic more accurately. Everyone now feels that the cost of acquiring traffic is high, and Amazon advertising, Facebook advertising, Google advertising, and celebrity marketing are all expensive. Advertising costs are rising every year. But you need to know that not only you have to buy advertisements, but even Google, Amzon, Facebook, etc. , and many other world class companies have to spend a lot of money to buy advertisements.
Cost of Google Buy TrafficWe know that up to now, Alphabet the parent company of Google, 80% of its business revenue is maintained by advertising revenue, which accounts for Google’s main revenue. Then, Google will spend at least 20% of the annual advertising revenue to obtain traffic, Traffic Acquisition Costs, the acquisition cost of traffic. In other words, Google spends at least $ 17. 9 billion every year to buy trafficWhat does the purchased traffic do?The traffic that is bought is resold and then sold to other channel vendors, such as Amazon, such as Facebook, Microsoft, etc. Of course, it is also sold at a higher traffic price to everyone who wants to advertise on Google.
Then, the businesses that advertise on Google, and then package the products, then the products will add value and the premium will be high. This part of the value added product is resold to the seller of the terminal, and the ultimate consumer will bear it. AmazonLike Google, Amazon is also buying a lot of traffic, especially from Google. The traffic that you buy increases in value and is then sold to merchants, so Amazon can make huge fees from it. And the merchant then passes the product packaging to give the end consumer a premium.
As you know, a long time ago, Amazon was actually a book selling company. Why did it develop so fast these years?In addition to Amazon’s own strong business system, more importantly, Amazon’s ability to obtain traffic is huge. Amazon affiliate, similar to Taobao customers, has too many grassroots webmasters to backflow to Amazon. These flows are aggregated and they continuously give blood to Amazon. So many Amazon sellers do off site advertising and drain to Amazon stores.
Amazon is really happy inside. what is interesting is:Amazon has recently cut its spending on Google ads. Mainly because of the epidemic, the surge in consumer demand for online shopping has put a lot of pressure on Amazon’s supply chain, warehousing and logistics networks. Not only that, the work intensity and pressure of Amazon employees are also great, so Amazon currently chooses to temporarily hire 100,000 warehouse and delivery employees. So you see no, all companies need to buy traffic, no matter whether it is a small company or a large company, they need traffic, and the bought traffic is progressively repackaged and resold in order to obtain higher profits . You see, the product is so, so is the traffic.
Large companies are based on a strong business model and have huge traffic, so this kind of money is the top lying profit model. It’s just that many of our small and medium sellers need to rely on such a platform to realize the profit of packaging, so the ecology is established like this. So now let us meditate on the following passage:All companies on the Internet need to buy traffic. So what is the traffic that is bought for?The traffic that is bought will be resold and then sold to other channel vendors, such as Amazon, such as Facebook, Microsoft, etc. Of course, it is also selling at a higher traffic price to all people who want to advertise on Google. Then, the businesses that advertise on Google, and then package the products, then the products will add value and the premium will be high.
This part of the value added product is resold to the seller of the terminal, and the ultimate consumer will bear it. So is Google, so is Amazon, so is Facebook, so is Alibaba .