The crusade was created by Fort Lauderdale’s Zimmerman Advertising, AutoNation’s long status agency. It is scheduled to run across TV, electronic and social media systems starting with the Indy 500 broadcast and carrying on with in the course of the end of the year. Ads will appear during MLB, NBA, NHL, NCAA and NFL sports programming together with extensive placement during prime time on major networks, including CNBC and Fox Business. Airing will coincide with AutoNation’s FAST START sales event TV commercials airing coast to coast, that includes 2016 Indianapolis 500 Champion, Alexander Rossi, who joins AutoNation’s DRV PNK initiative as an envoy.
In addition, Rossi will star and narrate a multi channel social media campaign to raise consciousness and funds to continue AutoNation’s fight towards cancer. About AutoNation, Inc. AutoNation, America’s largest and most recognized automotive retailer, is remodeling the automobile industry via its bold leadership, innovation, and finished brand extensions. As of June 30, 2020, AutoNation owned and operated over 325 locations from coast to coast. AutoNation has sold over 12 million automobiles, the 1st car store to arrive this milestone. AutoNation’s fulfillment is driven by a commitment to offering a peerless experience through buyer focused sales and service strategies.
Since 2013, AutoNation has raised nearly $25 million to drive out cancer, create attention, and assist critical research via its DRIVE PINK initiative, which was formally branded in 2015.