2. Create modular content for repurposing. Another highly positive method is to name topical segments of your main content and cluster them together for adaptations on the theme in repurposed content. If your content material is ready topics X, Y and Z then you can actually take all the ideas about X and either: post in a special format like turning a blog post into an ebook as I’ve done down below, or add some new insights about topic X to those out of your fashioned content and post it as a deeper dive on the area. Repurposing has many different options and I’ll bring a few more up additional in the list.
8. Reassemble modular interviews into new content. Identify a set of 10 industry experts / influencers and interview them. It’s often best to begin with just one question as mentioned above, then follow up to ask more. Make 3 4 of the questions very real and designed to rouse tactical answers.
Be sure to use SEO key phrases in the questions. Publish each of the 10 interviews a week or month apart. After that, take all of the solutions to probably the most tactical questions and compile into a new post about that very specific topic. Add a your individual insights or trap tips from a few new influencers to spice it up and don’t be afraid to submit as an infographic, motion image or eBook. Do the same for the other tactical questions and answers besides.
New formats give you new put up and merchandising alternatives. 10. Pitch industry publications with unique thoughts. With bigger content assets and particularly those related to research or truly newsworthy advice, it pays to identify industry courses and pitch story ideas. With enough enhance notice, you could see the upcoming themes for a booklet of their editorial calendar. If a staff journalist is unresponsive, analysis contributing authors with story ideas.
Your story is the content but you could possibly also be in a position to link back to useful materials that aid the facts of the story. The more unique, robust and engaging, the much more likely a proper aid on your brand site could be linked to by the e-book. Ninety 1% of B2B organizations use content material marketing, but 50% of content material gets 8 shares or less. What good is your out of this world content material if no one studies it?In this space themed workshop, you’ll join our fearless leader and Content Marketing Commander Lee Odden for an interstellar experience on how to successfully build content material amplification into the before, during and after of the content advent system rocket fuel not protected. He’ll share the ideas, tricks and techniques he’s learned over 17 years of operating with content material payloads of all styles and sizes which have rocketed B2B brands to success.