Audio Ads, The Best Way To Advertise Singing Classes

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Nowadays, many specialised voice websites offer individual online singing lessons via video conferencing. How cool is that? You don’t need to leave your home to learn how to improve every aspect of your voice, both singing and speaking.

If this is your case, and you want to promote your lessons so that more and more people around the world want to learn with you, stay.

Getting more students is easier than you think. The key is to spend some time each day increasing your visibility as a teacher and looking for ways to teach more classes.

How to advertise singing lessons?

This is a topic that concerns most teachers and is very important. To start advertising you need to know how to target your audience. The reason for this is so that we spend the right resources and don’t waste time and money trying to get students who are not interested.

There is no miracle solution to reach all the people who are looking for private singing lessons with the right money and resources, but there are some strategies that if you apply them over time work very well:

  • Educational content: teach little singing tips and tricks for free on the internet. This will attract people who are trying to learn how to tell your content and get to know you. Chances are, if you make really great content, they will hire you to keep learning. It’s just giving a little preview for free of what you’ll be giving in exchange for money.
  • Bring your social media to life: you can showcase your skills as a singer or musician on social media. It is normal to want to learn to sing from someone you admire, so if you get a group of followers loyal to your art, surely there will be some who want to sing like you do.
  • Invest in advertising: posting some ads on websites specialised in private lessons and inserting some money into them so that they have a lot of visibility on the internet is a quick and easy way to get students. If you are too busy to create free content or you are in a hurry to start working, it is a safe way to start doing it.
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But here I want to pause. Have you thought about using audio ads? Let’s see what the advantages of digital audio are:

Users are consuming more and more digital audio content: music, online radio, podcasts… and through different devices.

We must get rid of the idea that only young people consume digital audio content. As we can see in the IAB reports, the distribution of the audience is very equal, for example: 14% are over 65 years old, the same figure that represents the 16-24 age group, so we could segment different types of content depending on the target we want to address.

2021 has been the year of consolidation of digital audio in Spain: 61% of internet users consume this type of content IAB Spain. Of these users, 97% listen to it on a regular basis, i.e. users are loyal and recurrent.

Thanks to the ease of consuming this type of format at any time and place, we can easily segment our audience and target them when we are most interested. For example, we can use Audio Ads on Spotify in the mid-morning, a time of high consumption in this medium, and complement the radio spots in the early morning, the time of greatest audience.

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On most platforms, the volume of advertising is considered reasonable (although in many cases it is annoying due to interruption). In the case of Digital Audio, in many cases we also have the advantage of having only a non-skippable pre-roll format that guarantees the user’s attention.

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The impact of Digital Audio advertising generates extremely high recall, 77% of listeners remember listening to advertising while consuming digital audio (IAB), with this figure increasing in younger audiences.

Only one advert can be heard at a time, which is an advantage over banners, from which we can receive multiple simultaneous impacts. In addition, Digital Audio allows us to be interested in the advertised product on our smartphone while we continue listening to the audio content, a clear advantage over video, in which we would have to stop consuming the content.

Digital Audio is a simply measurable format. As with most digital campaigns, we have more and more KPIs that allow us to measure the return on investment and this is an example, including its share of conversion or sales.

Through the main DSPs (demand side platforms) on the market, we can buy this type of advertising, add the virtues of the medium to all the segmentation capacity of programmatic buying, and fine-tune the impact to the specific audience we are targeting, as well as being able to integrate it with the rest of the digital actions.

 

As we can see, Digital Audio offers several advantages in addition to having differentiating elements compared to other media.

Have I convinced you?

If so, take a look at MediaFem. A 12-year-old ad network that uses programmatic platforms to connect content websites with advertisers. The software’s on-site revenue is then used to determine a charge. It has developed a set of adaptive marketing standards that allow each ad to be tailored to people who are interested in the content being offered.



Also published on Medium.



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