ASIA POISED TO BE BREAKTHROUGH MARKET FOR MOBILE ADVERTISING OCTOBER MMA

Singapore, October 21, 2010 – A survey done by InMobi, probably the most fastest becoming global mobile ads networks, reveals notably high levels of mobile advertising in Asia, with two thirds of Asian consumers comfortable with mobile ads, and over 50% able to acquire personalized ads. This discovering is probably going to surprise advertisers, who have, so far, been conservative in adopting mobile advertising as a part of their strategies, but points to the untapped ability of the region. The survey, done in partnership with digital advertising and marketing intelligence agency, comScore, interviewed 3,500 buyers in Indonesia, Thailand, Malaysia, India, and Australia, and discussed normal comfort with mobile ads, perceived advantages and willingness to have ads. Other findings include: •Overall, 69% of Asians were at ease with mobile advertisements, and 54% were ready for customised/personalised advertising.

•46% of those surveyed have benefited from being announced to new product through a mobile commercial. •Mobile advertising appealed more to men and the under 25, instead of women or older patrons. Even so, around the board, Asian popularity/comfort levels for mobile ads were considerably higher than in the United States. •50% were willing to acquire ads in return at no cost apps, and 53% in return for a lower phone bill. •Markets with more advanced phones like Australia, had more advanced perceived merits.

InMobi’s also shared other interesting counsel about mobile advertisements in Asia and anything of the area:Global •Nokia dominates the global share of impressions, with about 47% of the impressions, with Samsung and Sony Ercisson in second and third place, respectively. The trends in the Asia Pacific region are similar, with Nokia well previous to competition at 61% of the global share of impressions. Sony Ericsson is a distant second at 14%. •Together iPhone and Android are appearing the strongest growth, globally, with a joint share of 11%, mainly at the cost of present leaders Nokia and Symbian, who together have a 48% market share. Nokia leads in Asia, with 36% share of the accessible impressions, with Symbian in second place.

The iPhone has a market share of about 2% in the region and went up by 0. 6% in the region between June and July 2010. •The iPhone is the largest mobile commercials device on earth, with a 5% share of world ad impressions, and over 36% of these impressions external the North America region. Symbian is making the biggest impact outside the developed nations with over 84% of impressions from Africa, Asia and the Middle East. About InMobi InMobi is the realm’s biggest independent mobile advertising network.

InMobi provides advertisers, developers, and publishers with a uniquely global mobile commercials answer. InMobi, which more than doubled its community in the primary 6 months of 2010, delivers the exceptional capacity to arrive 185 million patrons in over 125 nations through more than 21. 2 billion mobile ad impressions monthly. This includes over 11. 5 billion impressions to more than 100 million patrons in the Asia Pacific region making it the largest mobile ad network in Asia. Recently InMobi was selected to the 2010 AlwaysOn 250 as a corporation to observe in the global Silicon Valley.

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InMobi is mission backed with marquee buyers including: Kleiner, Perkins, Caufield and Byers and Sherpalo Ventures. The agency has offices in London, San Francisco, Bangalore, Tokyo, Mumbai, Johannesburg and Singapore. To learn more, please visit , follow us on Twitter @InMobi, or read our blog at MMA’s mission is to enable agents to drive innovation and enduring business value in an more and more dynamic and mobile connected world. Comprised of over 800 member agencies globally and 14 neighborhood places of work, the MMA is the only advertising trade association that brings in combination the entire atmosphere of dealers, tech suppliers and sellers working collaboratively to architect the way forward for marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to construct the mobile advertising and marketing functions for advertising and marketing agencies via fostering understand how and self assurance; to champion the effectiveness and impact of mobile via analysis offering tangible ROI; and to recommend for mobile dealers.