Apple Search Ads: Best Practices 💪

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Starting with Search Match. Apple’s Search Match option instantly finds new keywords that are relevant to your app and conventional with App Store guests. To produce these keywords, Apple uses the existing metadata of your app, aka your ASO efforts. It’s the keywords you’ve used to get your app to rank high within biological App Store searches. When your metadata is out of line with the features and niche of your app, then Search Match will no longer work as meant.

Using ASO, you could ensure that your app is properly optimized for its relevant characteristic, genre, and class. Then Search Match can be much more beneficial on your discovery campaigns.

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