App Monetarization in : ways to show you how it is done!

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Over the years, downloads of apps have higher incessantly. According to Statista, in 2022 258. 2 billion apps can be found on mobile gadgets around the world 1. This figure sounds tempting, but high download and user numbers don’t necessarily cause monetizing apps or, more simply: incomes money with apps.

Unfortunately this theory continues to be anchored in many businesses. The fact is, even though, that only with a good approach can app monetarization be promoted. Depending on the company model and use case, alternative app monetarization models can be utilized. With the right model, the app changes from a customer communication tool to another source of income for businesses. Users could make a purchase without delay in the app.

The special thing about it is that they do not leave the app and are redirected to an external online page. This has a positive effect on the user adventure and is a a hit monetization strategy for incomes money with apps. Especially Freemium apps use this model to trade digital chocolates for real money. Since the acquire is made at once in the app, all purchases can also be tracked better. In 2016, Gartner, TechCrunch and Statista posted a statistic that showed the complete around the globe turnover through in app purchases from 2011 to 2017. While in 2011 it was only 721 million dollars, in 2017 the turnover already amounted to 36,887 million dollars4.

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AppAnnie anticipated in 2018 that user spending on in app purchases around the globe would exceed $76 billion 20% greater than in 20175. Possible In App Purchases are e. g:Over time, digital ads has been used more and more often by agencies to monetize their apps. In america, for example, between 2017 and 2018, expenditure on in app ads increased by 20% 6 . It is estimated that more than $186 million can be spent on in app ads in 2020. This is mainly due to the incontrovertible fact that usage styles for smartphones have changed dramatically.

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Today, users spend more than three hours per day 7 on their mobile contraptions. In app advertisements in specific is one of the most frequently used ways of generating extra income via the app. This model is used for both Freemium and Premium apps. Different ads in size and form are displayed without delay in the app8.

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