When, in 2014, we determined to enable encryption at no cost for all our customers a lot of people externally theory we were crazy. In addition to the technical and financial costs, SSL was, at the time, the basic change between our free and paid provider. And yet, it was a hard technical challenge, and clearly the correct thing to do for the Internet, so we did it. And, in in the future, we doubled the scale of the encrypted web.
I’m proud of the proven fact that, three and a half years later, the rest of the industry is starting to follow suit. The web should have been encrypted from the birth. It’s a bug it wasn’t. We’re doing what we can do to fix it.