AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising Business Wire

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Xandr today announced a better evolution of Xandr Invest, a strategic buying platform built for the future of commercials. For advertisers, Xandr Invest’s better TV solutions offer new ways to plot and activate audiences more consistently across TV programmers by way of a self serve UI. This capability simplifies crusade execution while offering unique insights from ATandT data to improve the effectiveness of media buying. Participating media businesses might be in a position to optimize linear schedules to effectively reach audiences across networks, in turn, driving more adoption of automatic, data driven TV buying.

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