According to Amazon CEO Jeff Bezos, “Our customers are loyal to us right up until the second someone offers them a more robust provider. It’s super motivating for us. ”1 That motivation appears to be fueling Amazon, turning it into today’s largest online store. Since its inception in 1995, Amazon has redefined the style people shop, forcing other sellers to reconsider their marketing concepts a good way to stay competitive and hold their share of wallet. Below, we dive into Amazon’s common goals, plans for this year — and what sellers like you can eliminate to bolster your own options.