As that you can see from the rest of these Instagram ads examples, Instagram is a very good venue for B2C companies, but not unavoidably for other businesses like StackAdapt, a B2B native commercials platform. Although it can reach the right audience of sellers on Instagram, the cartoonish image doesn’t fit in on Instagram, which doesn’t instill self belief that they know how to arrive people. In contrast to StackAdapt, look at Wistia’s ads. Although Wistia also is a B2B company, their Instagram advertising is way savvier. With inviting colors and clean photos, they hit the Instagram aesthetic mark right off the bat.
They follow it up with the social proof of having 300k agencies using their provider and note that you can try them for free. This also is an excellent instance that some ads can work just as well with different CTAs — both the “Learn More” and the “Sign Up” ads feel acceptable for the corresponding images and captions in these ads.