In the fast-paced world of advertising, every second counts. And during the Big Game, the stakes are even higher.
As the anticipation builds, millions of viewers eagerly await the iconic ads that will captivate their attention during the breaks. One such ad features a star-studded duo, Scarlett Johansson and Colin Jost, joining forces to promote Alexa’s game-day assistance.
But it doesn’t stop there. Viewers are not just passive spectators; they have the power to vote for their favorite ads.
However, with regional restrictions, app availability, and specific ad specifications in place, it all becomes a thrilling game within a game. So, get ready to dive into the captivating world of Alexa ads and be a part of the action!
alexa ad
The Alexa ad featured in the Big Game showcases Scarlett Johansson and Colin Jost utilizing Alexa to enhance their game-day experience. Alexa is capable of providing game-day predictions, recipes, jokes, and even facilitating an at-home game-day experience.
The ad encourages viewers to watch all ads and vote for their favorite. However, there are certain restrictions and additional terms that apply based on regional availability.
Some apps may not be available on all Fire TV devices, and subscriptions may be required. The ad appears as static full-screen images on Echo Show devices and will display during ambient use with weather, recipes, sports, and news.
Customers can interact with the ad through tapping or voice commands. Two types of video content are featured: trailers and commercials, and the video plays full-screen on Echo Show devices.
Customers have the option to open the product detail page, learn about the product, buy it, or add it to their cart. Specific specifications need to be adhered to regarding dimensions, format, and weight of images and videos.
Care should be taken to keep important elements on the right side and avoid placing them on top to prevent obstruction by overlays or text.
Key Points:
- Scarlett Johansson and Colin Jost use Alexa to enhance their game-day experience in the Big Game ad.
- Alexa provides game-day predictions, recipes, jokes, and facilitates an at-home game-day experience.
- Viewers are encouraged to watch all ads and vote for their favorite, with regional restrictions and additional terms applying.
- Certain apps may not be available on all Fire TV devices, and subscriptions may be required.
- The ad appears as static full-screen images on Echo Show devices, displaying during ambient use with weather, recipes, sports, and news.
- Customers can interact with the ad through tapping or voice commands, featuring two types of video content: trailers and commercials.
Sources
https://www.aboutamazon.com/news/devices/alexa-2022-commercial-big-game
https://advertising.amazon.com/resources/ad-specs/alexa-display-ads/home-screen
https://www.forbes.com/sites/charlesrtaylor/2022/02/07/amazons-new-super-bowl-ad-uses-humor-and-star-power-to-build-its-alexa-brand/
https://arstechnica.com/gadgets/2022/07/get-ready-for-alexa-skills-pop-up-ads-on-your-amazon-echo-show/
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💡 Pro Tips:
1. Use game-day predictions from Alexa to make your own predictions for the Big Game.
2. Get creative with Alexa’s recipe suggestions and make some delicious game-day snacks.
3. Take advantage of Alexa’s jokes to keep the atmosphere light and fun during the game.
4. Make the most of the at-home game-day experience by utilizing all the features Alexa has to offer.
5. Take the time to watch all the ads during the game and vote for your favorite.
Alexa Ad: Big Game Ad Featuring Scarlett Johansson And Colin Jost
The highly anticipated Big Game ad featuring Hollywood stars Scarlett Johansson and Colin Jost showcases the power of Alexa in an entertaining and captivating way. This star-studded commercial highlights the incredible capabilities of Alexa and how it can seamlessly integrate into your game-day experience.
With the help of Alexa, viewers are invited into a world of convenience, humor, and excitement.
Alexa’s Game-Day Assistance: Predictions, Recipes, Jokes, And More
Alexa is not just a voice assistant; it’s a game-day companion that can enhance your entire experience. From predicting game outcomes to providing delicious recipes for snacks and meals, Alexa is your ultimate virtual guide.
You can even enjoy some light-hearted humor with Alexa’s collection of jokes, making your game-day gathering even more enjoyable for everyone involved. With Alexa, the possibilities are endless, and your game-day experience will never be the same again.
Watch All Ads And Vote For Your Favorite
In addition to the highly anticipated Big Game ad featuring Scarlett Johansson and Colin Jost, Alexa encourages viewers to watch all ads and cast their votes for their favorite commercials. The competition and creativity showcased during the Big Game is always something to behold, and now you have the opportunity to be a part of it.
By casting your vote, you can have a say in which ad becomes the most memorable and impactful during this iconic television event.
Regional Restrictions, Blackouts, And Additional Terms Apply
It’s important to note that while the Big Game ad and other Alexa ads may have a wide reach, regional restrictions and blackouts may apply. Additionally, there may be additional terms and conditions that need to be considered.
It’s always advisable to review these restrictions and terms to ensure you have access to the full range of Alexa’s capabilities during game day.
Availability Of Apps On Fire TV Devices
While Alexa is capable of assisting with a variety of tasks, it’s important to keep in mind that not all apps may be available on all Fire TV devices. Some apps may require subscriptions or may be restricted to certain devices.
It’s always a good idea to check the compatibility of the apps you wish to use with your specific Fire TV device to avoid any disappointments during your game-day experience.
Alexa Home Screen Ads: Static Images On Echo Show Devices
Alexa Home Screen ads are static full-screen images that are displayed on Echo Show devices. These ads can provide a visual element to your game-day experience, adding to the ambiance and excitement.
Whether it’s the weather, recipes, sports highlights, or breaking news, the Home Screen ads will be seamlessly integrated into your device’s ambient use, ensuring you stay informed and entertained throughout the day.
Ads Display During Ambient Use With Weather, Recipes, Sports, And News
In addition to Home Screen ads, Alexa displays ads during ambient use, keeping you up to date with the latest weather information, providing delicious recipes for your game-day treats, delivering sports highlights, and keeping you informed with the latest news. These ads are seamlessly integrated into your device’s interface, ensuring you have access to important and relevant information while enjoying the game.
Interaction With Ads Through Tapping Or Voice Commands
Customers have the opportunity to interact with ads displayed on their Echo Show devices through tapping or voice commands. This interactive feature allows you to explore more about the advertised products or services.
By tapping or using voice commands, you can open a product detail page, learn more about the features, make a purchase, or add items to your cart. This seamless integration between ads and functionality adds another layer of convenience and accessibility to your game-day experience.
Two Types Of Video Content: Trailers And Commercials
The Alexa ads encompass two types of video content: trailers and commercials. These videos are played in full-screen on Echo Show devices, providing a visually captivating experience.
The trailers give you a glimpse of upcoming movies, shows, or events, while commercials highlight products or services that can enhance your game-day experience. With a recommended video length of 60 seconds or shorter, these videos are concise and engaging, ensuring you stay hooked without missing a moment of the game.
Product Information And Purchase Options With Alexa Ads
Alongside the video content, Alexa ads provide customers with vital product information and purchase options. By interacting with the ad, you have the opportunity to explore the products in more detail, learn about their features, and make a purchase directly through your device.
This seamless integration between advertising and e-commerce ensures that you have a convenient and hassle-free way to enhance your game-day experience and bring new products into your home.
In conclusion, the Alexa ad featuring Scarlett Johansson and Colin Jost during the Big Game showcases the power of voice technology. With Alexa’s game-day assistance, regional restrictions, and blackouts, availability of apps on Fire TV devices, Alexa Home Screen ads, interactive features, various video content, and product information and purchasing options, Alexa offers a comprehensive and immersive experience for viewers.
The integration between advertising and functionality ensures a seamless and convenient game-day experience that will leave you wanting more.