Would you are taking a 60% reduction in your salary in an effort to keep your agency alive?The President of b5media , Jeremy Wright, would and has. In the 1st heady days of blogging, every conference and amassing of bloggers would echo the question: “How do I monetize my blog?” One answer was to hitch a blog community harnessing the flexibility of a single ads sales team to place ads to your blog together with other blogs in the network. b5media is a pioneer in trying out and reshaping the blog community model. In its four year life so far, it has evolved considerably advanced when it comes to what it gifts, how it attracts and compensates bloggers and how it applications and sells the ads opportunities. Now, the recession is hitting commercials budgets and ads sales hard.
Traditional media has been first to take a hit. We`ve seen newspapers disappear and television stations close. But online media shops have not escaped. And b5media has been hit as hard as anyone. So, Jeremy and his management team developed a survival plan . Jeremy took a salary cut to only above minimum wage.
Other senior executives left the company. All in the name of preserving the core publishing platform to grow again when post recession budgets are restored. That takes guts. And it takes belief in a vision a vision not only for a corporation but for all of the sector. What is that vision and belief that caused Jeremy Wright and his government team to decide on the course they did?Well, come to the next Third Tuesday Toronto to find out. As always, a big thanks to CNW Group , who proceed to sponsor Third Tuesdays in every single place.