An AI powered CRM system, on the other hand, could most likely take the lead scoring rules you created, then analyze how well it really works through the years, in line with evaluating each lead’s score to whether or not that lead converts into a purchaser. Without your involvement, the AI powered CRM might then automatically adjust lead scores or create new ones based on what it sees working from the info. Maybe downloading an ebook isn’t as strong of a lead score signal as you conception, and leads who down load one are not any more prone to convert. An AI powered CRM might identify that and enhance its lead scoring functions accordingly.
MENU