After GDPR, The New York Times cut off ad exchanges in Europe and kept growing ad revenue Digiday

The last minute scramble to organize for GDPR’s arrival last May, led to a couple U. S. publishers taking a more excessive approach and either blocking off pages entirely in Europe or pulling advertising altogether. USA Today pulled all advertisements in Europe — a technique it still sticks to. In total, greater than 1,000 U.

S. web pages blocked access in Europe last May — an extreme but comprehensible response given the attention watering GDPR consequences that may be levied should they go wrong. Los Angeles Times has started making some of its content accessible in bound countries like the U. K. and France, though still incorporates a notice on its site caution that it is unavailable in most European countries.

Those who’ve developed a more advanced strategy to GDPR, rather than a more blunt tactic of blocking off all visitors from Europe, could be in an improved a place for the advent of pending U. S privacy laws, comparable to the California Consumer Privacy Act, specialists agree with. “GDPR is just the starting,” said Brian Kane, chief operations officer and co founding father of Sourcepoint. “Whether it is CCPA or other state based regulation in the U. S. or trends in other nations like Canada and Japan, publishers can be triggered to lean in.

They can not afford to view it as ‘well, it’s only a small percent of my site visitors being affected’ — publishers will must do something.

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