Affiliate Tracking Software is used to track the referral, endorsement or advice made by one person or company to buy items or amenities from an alternate person or company. Tracking is necessary to control and reward or compensate the contributors of an online affiliate marketing group of members or affiliate networks. The fashioned concept comes from Affinity advertising. The individuals that agree to promote or be promoted are called “associates”.
Those that promote and put forward are called “dealers” and those which have the goods or services which are promoted are called “advertisers”.