Then there is the supply of schooling or education in this self-discipline. Or, to be more exact, the lack of it. As far as I’m aware, online affiliate marketing is not taught in company school rooms or as part of any marketing course. If we accept as true with who is promoting affiliate marketing functions, most people of businesses are networks. They’re not really experts in performing online marketing themselves.
Look at the UK’s biggest community Affiliate Window as an example. They have a wonderful program platform with great infrastructure and processors. Yet they require media agencies and the brands themselves to allure affiliates and proactively market their campaigns. The situation is very similar in the health and beauty sector. Large brands similar to Boots, Superdrug and Holland and Barrett see very little return from affiliate marketing despite being placed with large networks. It can be argued that voucher sites are partly in charge, casting off rather than adding value to their online mix.
However, these brands can be better off selecting a community that can add value through content associates, paid advertisers and remarketing channels. Smaller, less based brands fight to consider why they need to give away 30 50% of their earnings to affiliates as they have not seen the cost this marketing channel can bring.