Affiliate advertising and marketing in the travel industry is a unique beast. Bookings can be made for same day travel or for a trip that is a full year out. This makes it difficult for advertisers to trace and pay on shopper travel. It requires tracking separate activities and manually sorting them, which could limit growth and profitability.
The right generation, in particular, one which allows ‘open ended’ activities using disposition codes, will allow a single transaction to trace a reservation via to a accomplished stick with computerized updates. This advantages advertisers as it improves reporting readability and saves time. It also advantages affiliate companions as they don’t want to wait on a longer, fixed approval window and are paid as soon as a stay is achieved. Furthermore, crediting affiliates on a last click basis can be tricky for advertisers working in the travel industry. Imagine a customer starts their research into a hotel by vacationing a forum that offers advice and reviews.
They then go to a hotel booking engine to choose the hotel and add it to the cart. Before they acquire, they go to a coupon site, get a promo code, enter it and finishing their booking. Given a standard last click crediting model, the coupon site wins the sale. But who drove the most value?A platform that provides varied crediting alternatives first click, last to cart and last click is key to expanding profitability, convalescing margins and adorning competitive status.
