A+E Networks Realigns Advertising Sales Unit Broadcasting+Cable

A+E Networks said it has reorganized its advertising sales division, switching to a full portfolio strategy from one that was arrayed by networks and the demographics they attract. In the new lineup, Amy Baker, executive VP ad sales, will be head of a new client strategy and insights team. The team will engage with client chief advertising and marketing officer, brand managers and other choice makers to take into account marketer objectives and create applicable solutions. Baker had been guilty for female oriented networks Lifetime, LMN and FYI.

Senior VP Brian Joyce will work across all countrywide debts, focusing on operating with media businesses. Joyce were guilty for AandE, History and Viceland previously. David DeSocio, senior VP, ad sales and partnership marketing, will oversee product advancement, portfolio sales strategy and ad sales advertising and marketing and Lance Still, senior VP, branded content material, will develop her role to oversee The Bridge, A+Es content agency, and The Build, the team within the ad sales branch that created client answers related to A+E content. Baker, Joyce, DeSocio, Still and Hoffman report back to Peter Olsen, government VP, ad sales, at A+E Networks. 16.

See also  The Ultimate Guide to Getting More Instagram Followers MonetizePros