Adwords Quality Scores Improved by Landing Page Relevance

At its core, touchdown page relevance is the only Adwords metric designed to improve Google’s 1 Core Value, “Focus on the user and all else will follow. ” Despite click through rates having arguably the biggest impact on great score, I think it’s safe to say that users don’t search Google with a purpose to find a clever ad with a great call to action. While that clever ad may take them where they are looking to go, users are inevitably attempting to find a website that meets their precise search intent. To keep from venturing too removed from Core Value 1 and help advertisers better understand the price of a quality touchdown page, Google changed their customary phraseology of a “online page that meets a user’s specific search intent” into “touchdown page relevance.

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