On January 15, 2015, following the acquisition of their previous parent, Mediabistro, by Prometheus Global Media, Adweek formed the “Adweek Blog Network”—which consists of several B2B blogs focusing on aspects of the mass media industry. They include AgencySpy, which focuses on advertising agencies, Fishbowl DC, a blog focusing on politics and the media, Fishbowl NY, which focuses on New York City media, Galley Cat, which focuses on publishing, LostRemote, which focuses on social television, PRNewser, which focuses on public relations, SocialTimes, and TVSpy, which focuses on local television. While it operated alongside its parent publication, the blog network was kept separate from Adweek’s main blog AdFreak. The most notable member of the blog network is TVNewser, which focuses on the American news media and broadcast industry.
The site was founded as CableNewser by then Towson University student Brian Stelter in January 2004, who maintained the site until joining The New York Times as a media reporter in July 2007. The site’s Managing Editor is currently former MSNBC producer Chris Ariens. Editor Kevin Allocca was hired in July 2009, and Alissa Krinsky serves as a contributor to the site. TVNewser is highly read within the broadcasting industry: The New York Times characterized the site as being “read religiously by network presidents, media executives, producers and publicists . because it provides a quick snapshot of the industry on any given day.
” Brian Williams, then anchor of NBC Nightly News, described the blog as “the closest thing to the bible of what’s going on in industry”. CNN’s Miles O’Brien felt that the site “makes me feel like I’m in the middle of a cocktail party of all people who know what’s going on in my business. ” Both MSNBC’s Dan Abrams and CNN’s Jeff Greenfield have lauded the site for being good at separating fact from fiction.