Advertorial Ad Maker Tips For Marketing Strategy
The concept of advertorial advertising has been known for decades as a creative form of marketing advertising that offers a product or service in a more refined way. If so far advertising has been more widely known in the form of direct display on many information media such as newspapers, radio, and television, with this advertorial advertisement, readers will not only get product offers but also information that can be educational. To find out more about what advertorial ads are, their purpose, and tips for creating them, let’s take a look at the reviews below.
What is Advertorial Advertising
Advertorial advertising is a creative form of marketing strategy in advertising a product or service more subtly as a news item in a newspaper or magazine in general. Writing like this news does accommodate the wishes of advertisers while providing informative writing to readers. The information provided is about a company activity or a review of the advantages of a product which is sometimes accompanied by empirical facts and useful information.
Purpose of Advertorial Ads
The purpose of advertorial advertising is to try to build awareness and image of the brand and company, and to present information so that readers are more familiar with the products or services they offer. In contrast to display advertisements whose purpose is only to arouse consumer interest and interest to buy.
Advertorial Ad Writing Tips
The challenge of making advertorial ads is how to package the writing so that readers are interested and do not fully feel the article is just an advertisement, but also get information benefits. To fulfill this, there are many advertorial ad writing tips that must be met, including:
a. The paragraphs, sentences, and words used should be as short and concise as possible. For example, write “house”, not “residence”, writing the word “if” is used to save the word “if”.
b. Try to keep each ad posting no more than one page or sheet of paper.
c. Avoid superlative or exaggerated language style. Also, stay away from words that are too self-praise. Avoid expressions that are all-powerful, such as “world’s greatest”, “grandest of this century”, and so on.
d. Avoid direct marketing language, but use language that grabs the attention of readers that shows that the article contains useful information.
e. Pay attention to the exact proportion between advertising and editorial in an advertorial ad. The editorial element in an advertorial ad must be stronger than the ad content.
If the 5 advertorial ad writing tips above can be executed well, then it is not impossible, marketing strategies through advertorial information content can be an educational process as well as introduce products to readers without them knowing it. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.