Advertising Week New York Day : Mobile and the Future of Programmatic TheXchange

Moderated by Berry Liu from Bloomberg News, Tim, together with Greg Raifman, President, Rubicon Project, Scott Howe, President and CEO, Acxiom, Eric Franchi, Co founder, Undertone and Mark Zagorski, CEO, eXelate, engaged in a full of life conversation that touched on the successes of the first decade of programmatic and the opportunities and demanding situations like ad blocking off that we can expect in a better decade. Core to the dialogue was the concept, that Tim raised, of desiring to aid the precept players: the publishers, marketers and clients reconstruct a dating that has become a bit frayed. As Greg Raifman said, “Advertising has gotten better, but it’s still not ok for clients – we’ve got a large number of work to do, and unless we make big adjustments in creativity and advertising we won’t make strides towards ad blockading.