advertising « NinerNet Communications™ Blog

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To quote usability guru Jakob Nielsen, “users pay with attention as a substitute of money” after they’re using “sponsored” i. e. , “free” software. This applies in particular to web based free application, but now even some free program that you just set up to your pc in fact comes embedded with advertising.

Imagine!People who install this kind of program — called “adware” — on their computers are really choosing to set up advertising and the engine to drive it on their computers. Makes you shake your head when folks that bitch about being subjected to advertising towards their will in other media in fact choose, in their free will, to contaminate their computers with aid eating advertising. The point is this: There is always a cost in terms of “free” backed software, and here’s defined very well complete with costs added up by Nielsen in his article The Real Costs of “Free” Search Site Services. Of course, we’re interested in this as a result of some of those free features compete with us. Remember that we are responsible to you because you send us your hard-earned money; companies that offer their functions at no cost haven’t any reason to be responsible to you, as a result of they’re not getting anything measurable from you.

What they are getting is cost from their advertisers, and that’s who they’re accountable to.

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