Estimated traffic is the expected amount of guests we are expecting to send for your ads campaign. This KPI is directly related to the expected place that we will explain below. The envisioned traffic is calculated from the average facts of our ad platform. Many criteria can affect this key functionality indicator. If you select a birth method that comprises ad creatives equivalent to laptop or mobile banners, it can be the case that your banner click via rate CTR is below the average click via rate and hence you could receive less traffic.
On the other hand, with pops there are no variable KPIs that can be littered with user interplay at the guest end.