The first ads were generally circulated by public criers, who in ancient times introduced the sale of a number of merchandise to passersby. An commercial offering a reward for a runaway slave, discovered in the ruins of Thebes and estimated to be 3,000 years old, verified that printed adverts also existed in this period. The oral advertisement, even though, remained the preferable type of advertising until the invention of the printing press about 1450, after which advertisements became more considerable and sophisticated, the advertiser using persuasion and concept to augment patronage. During the 18th and 19th centuries, adverts were still carried on handbills, posters, and leaflets; though, such media lacked the tremendous circulation of newspapers and magazines, which carried most people of ads during that period.
Newspaper and journal adverts popularized jingles and slogans, provided the most recent fashions, and assured cures with patent drug treatments. Advertising media elevated with the development of radio in the 1920s and tv in the 1940s, and adverts became more influential and complicated, often in keeping with the results of motivational analysis. In the second one half of the 20 th century, tv was rivaled only by periodicals as the superior medium for advertisements, which had so pervaded modern society that there has been hardly a public or inner most area during which they weren’t seen—from billboards, shop signs, and apparel labels to mail order catalogs and brochures.