PPC advertising costs are based on performance and measured by the number of views from candidates. With ‘post and pray,’ you pay the same regardless if you get a million clicks from interested candidates or none. With pay per performance, you only pay when an interested candidate clicks on your job posting. If the jobs weren’t in as high demand as expected or the audience wasn’t quite the right fit, not to worry. Your account manager can work with you to determine how you might tweak your strategy.
For example, some tips include: altering the job title, revising the job description or targeting a different audience. With traditional job boards, you post your job for a month or two, cross your fingers, and hope for the best. You have no insight into whether money was well spent unless you manually track how candidates heard about your open positions. One of the biggest advantages to PPC job boards is the visibility you have into its success through tracking and reporting capabilities. With Job Ads Glassdoor’s PPC for recruitment companies you can track on a daily basis how many interested candidates have clicked on your job postings and gain insights into the number of applications completed, instead of anxiously waiting for applications.