Coming to affiliate market trends in India, which is among the biggest e commerce markets on earth and especially in the APAC region, the report marks the industry as decentralized in the nation. The associate sector in India has shown a growth of 69. 7% with the largest share of sales of 56% from the class of family home equipment and electronics and 20. 1% from the Online Supermarkets. Goods from China constitute 4.
2% of the share of the total sales. Out of the entire sales figure for $64. 8m, the electronics section leads with the entire mobile sales of 28. 5%. With traffic almost equally divided between desktop and mobile, it is anticipated that the mobile class shall play an even bigger role in the coming years since internet marketing is now not restricted to desktop traffic. The report provides a incredible perception for the advertisers on the desire for in app tracking points to make the many of the growing mobile trend.
In app tracking on mobiles shall cater to promising categories like blogs, finance comparison sites, cashback facilities, contextual advertisements and loyalty programmes.