“We have proved that it is feasible to modify from third party cookies to first party IDs and, as such, have offered a leap into the way forward for electronic advertising. The industry is on an inevitable road to life without third party cookies and ongoing achievement for the open surroundings will depend upon collaboration. So far, publisher bulletins around first party data have represented helpful yet particular person approaches, now it’s clear that working together presents a more valuable way to guarantee profitability for impartial publishers. In fact, the proof of how impactful shared first party IDs can be has already led to many agencies and sales houses to express attention in moving spend clear of media giants,” comments Jakob Bak, CTO, Adform.
With more than 18 years of expertise in electronic ads, Adform is the technology associate for strategically executing ads campaigns the world over’s foremost digital media platforms. Powered by Odin, its optimal AI for paid media activation, Adform’s media agnostic method empowers the bidding and execution of electronic campaigns across basic and emergent channels including, online display, video, audio, attached TV and digital out of home. Through its Integrated Advertising Platform, Adform’s superior size, reporting and analytics tools help advertisers and businesses maximize the impact in their campaigns while leveraging phenomenal activation, dynamic inventive optimization, and cross device functions. Headquartered in Copenhagen, Denmark, Adform has 26 places of work with global market coverage.