“We are alarmed by the number of patrons who are selecting to install ad blockading software, and of the future consequences it imposes on publishers,” said David Hillier, Adform’s Creative Product Lead. “But we also discover that in lots of ways, advertisements is failing buyers, and advertisers and publishers consequently. We have an urgent are looking to reply to patrons by developing engaging ads that boost their universal event, not detract from it with worrying ads. We have analyzed consumer complaints, creating these ad formats in response to their comments and this may continue to be our ongoing focus.
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