Adform Now Supports Native Ads Programmatically Adform Site

Over the last two years, Adform has helped advertisers and publishers build custom native formats that boost the user adventure while simultaneously operating to fulfill dealers’ must combine their first party data at scale. Reaching audiences at scale with native ads challenged the industry until lately, when the Internet Advertising Bureau IAB published its OpenRTB 2. 3 guidelines adding standardization for native ads, which defined how advertisers and publishers should buy and sell native ads programmatically at scale. This regular has allowed programmatic ad tech providers to include native ads in their real time bidding ecosystems.

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