According to Tim Gerken, Business Development Director at Jysk Fynske Medier, the third largest media house in Denmark, “We’re excited concerning the launch of PPAS. Adform’s new answer will enable us to consolidate our entire ad serving efforts in one place while disposing of waterfalling and passbacks. Historically we’ve spread ourselves over a wide array of diverse platforms. PPAS can enhance our workflow efficiency, save us time, and give us a serious increase in our monetization due to Prefect Priority. This prepares us better to act on fast paced programmatic opportunities while keeping up full handle of our assured stock which in turn gives us a significant competitive edge.