IRVINE, Calif. As part of this new partnership, buyers using the Adelphic DSP will now be in a position to execute PMP buys with Pandora, SoundCloud, iHeartMedia, PodcastOne, ACAST, TuneIn and many other publishers, as well as have access to the largest audio and podcast marketplaces. “By 2024, digital audio listeners are anticipated to surpass 222 million, a 5. 35% augment from 2020.
As podcasts and electronic audio become one of the vital quickest starting to be mediums, programmatic audio needs to be a part of a campaign’s general omnichannel approach,” said Alex Perrin, vice president of programmatic method at Viant’s Adelphic. “With access to audio inventory it’s non skippable, brand safe and not impacted by ad blockers, Adelphic can measure the impact of programmatic audio as part of the larger digital buy and reach targeted audiences in a more relevant and engaging way. Viant’s proprietary, first party data, that is linked to 115 million families and over 1 billion connected contraptions, is mixed with access to more than 12,000 viewers attributes, from 50 optimum data companies to enable scaled and accurate audience concentrated on and attribution.