“With significantly higher stock and cost, electronic audio has effortlessly become a primary platform for reaching targeted, engaged audiences at scale, together with laptop, mobile and OTT,” said Nina Harvey, head of audio, at Rubicon Project. “The stage is set for what could be a big year for programmatic audio and Rubicon Project is definitely located to help facilitate the needs of buyers and sellers alike. We are integrating with Viant’s Adelphic to provide access to a longtime marketplace for audio that offers brands the chance to buy targeted, pleasant audiences with transparency into stock and pricing. The company’s platform is fully RTB enabled and supplies global scale through access to all optimum inventory suppliers.
Adelphic’ s era overcomes the barriers of user identification across all electronic devices, yielding rich, nuanced portraits of real people, instead of cookies. Viant Technology LLC is a most desirable people based advertising era agency, enabling sellers to devise, execute and measure their electronic media investments through a cloud based platform. S. , infusing accuracy, reach and accountability into cross device commercials. Founded in 1999, Viant owns and operates Adelphic and is a member of the Xumo joint venture.
In February 2018, Meredith Corporation NYSE: MDP received Viant parent company Time Inc. NYSE:TIME and all its subsidiary agencies, creating a cross channel atmosphere of nearly 200 million unduplicated American patrons each month, including 85 % of U. S. Millennial women. Viant is a 2018 Inc. Magazine Best Workplaces award winner.