Adelphic co founders and Quattro Wireless alums Jennifer Lum and Changfeng Wang aren’t sticking around at Time Inc. in the wake of their startup’s acquisition by the media agency. Although Lum and Wang were “key figures in building a fantastic company,” they “aren’t part of the Adelphic team going forward,” a Viant spokesperson told AdExchanger. The ad tech happy writer bought Adelphic in January to combine its generation with Viant’s, another recent Time Inc.
acquisition, and build what Viant CEO and co founder Tim Vanderhook called a “people based DSP. ” Adelphic CEO Michael Collins will stay on board, although it’s not clear exactly what his role will be under the Viant umbrella.