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Moms are a profitable segment that may really light up the eyes of advertisers. A campaign say for diapers, toddlers’s toys or a grocery item focused to moms on a site that promotes child parent engagement may be very a hit from a branding angle. If however, a marketing campaign’s goals or fulfillment metrics are centered around brand engagement or “direct response”, this variety of content – however offering direct access to the family determination maker, isn’t more likely to obtain the preferred outcomes since moms aren’t going to depart an exercise they’re undertaking with their child to look into an ad or advertising or to down load a coupon.

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