An ad community is a platform designed to serve as a mediator between online publishers and advertisers. Ad networks commonly collect unsold or remnant ad stock from various publishers and supply this pool of impressions to advertisers at a lower rate than the direct sales by the writer. Ad networks take a more strategic mindset and lean against offering their advertisers more exclusive deals at top rate prices. Many mobile ad networks support a broad spectrum of codecs, starting from banners to native ads. There are others who center around genuine codecs, such as video.
Some ad networks also supply a platform for advertisers to sign in and manage their campaigns. A managed provider also exists where account managers administer a consultative attitude. They also ensure that the crusade runs at most desirable levels. Ad networks have become necessary monetization aspect of the net commercials environment. They act as a commercial and technical middleman between advertisers and publishers.
On the technical level, integrations are often offered for the provision side to provide their stock. The demand side is obtainable to set off and computer screen campaigns. Ad networks facilitate bills and transactions. Without ad community answers to pull demand, publishers would must negotiate deals with each advertiser.