Ad Network Mediation: what is ad mediation service and how does it work

So what exactly is ad mediation?Ad mediation is a comparatively new term and era in online ads that refers back to the procedure of acting as an intermediary, or “mediator” among a writer and a couple of ad networks to which she or he is registered to. Most publishers will customarily join up to assorted ad networks to assist maximize the earnings from their stock, however, managing these diverse networks can often be quite a headache, in addition to the proven fact that the way wherein traditional ad networks perform, does not always assure higher income from signing up to more ad networks.