Ad Industry Vets Join Kochava’s XCHNG Blockchain Protocol Advisory Board DeviceDaily. com

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Ad Industry Vets Join Kochava’s XCHNG Blockchain Protocol Advisory Boardby Laurie Sullivan @lauriesullivan, January 12, 2018 Kochava announced XCHNG era to equip the electronic advertisements industry with an open and unified blockchain framework. Now a number of ad industry vets have joined the agency’s advisory board to extra the advancement of the platform and the price system. Bob Walczak, former government vp of global products at WPP’s programmatic ad buying platform, Xaxis; David Wachsman, crypto expert and founding father of blockchain communications firm, Wachsman; and Ernie Cormier, angel investor and former chief product officer at AOL Platforms, have all joined. Charles Manning, XCHNG CEO, has more than two decades of experience in the advertising space. He believes the business will move toward token generated events and have the capacity to manage large transaction volumes in ad buys.

XCHNG, an independent framework built by the team at Kochava, which makes a speciality of digital commercials dimension and attribution era, is built and tested to address thousands and thousands of transactions per second via a mixture of suggestions in blockchain equivalent to a “Daily Rolling Chain,” which the company defines as a smart agreement that may only validate a regular transaction for an open contract on one given day, not a series of days. In theory, this procedure aims to speed and validate transactions. As a founding member of the Interactive Advertising Bureau’s IAB’sBlockchain Tech Lab, the XCHNG team has designed the framework as an open industry ordinary, built with advertisements in mind. Other members becoming a member of XCHNG’s board of advisors come with: Andy Sippel, SVP of Advertiser Perceptions, formerly SVP of USA Today Sports Media Group; Jeremy Sigel, Global SVP of Partnerships and Emerging Media at Essence; Lou Severine, CEO of NYIAX and previously SVP of AOL and Microsoft; Terrence Coles, GM at AddApptr GmbH, formerly GM at Smaato; Jeff Coon, former VP of Global Alliances at InMobi and previously Head of BD at Quantcast; Mark Beck, VP Strategy at Murka; Paul Cheng, GM of Ericsson Emodo; Krish Sailam, VP Programmatic Strategy at Cadreon; Stéphane Panyasiri, CEO of Newagency; and Kevin Weatherman, VP of BD at OneSignal and formerly VP of BD/Sales at MoPub and Director of Global Publisher Sales at Twitter, have joined the gang. The XCHNG Token XT, scheduled for free up in early 2018, will power the XCHNG framework.

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Advertisers will use the tokens to buy and sell media or pay for amenities surrounding media transactions. XCHNG has been built to enable market driven price suppliers who can facilitate escrow, fiat conversion, or payment depending on the purposes of the participants in an IO. The digitization and tokenization of IOs will thereby treat electronic ads as a true asset class. MediaPost. com: Search Marketing DailyAndy Sippel, SVP of Advertiser Perceptions, formerly SVP of USA Today Sports Media Group; Jeremy Sigel, Global SVP of Partnerships and Emerging Media at Essence; Lou Severine, CEO of NYIAX and previously SVP of AOL and Microsoft; Terrence Coles, GM at AddApptr GmbH, formerly GM at Smaato; Jeff Coon, former VP of Global Alliances at InMobi and formerly Head of BD at Quantcast; Mark Beck, VP Strategy at Murka; Paul Cheng, GM of Ericsson Emodo; Krish Sailam, VP Programmatic Strategy at Cadreon; Stéphane Panyasiri, CEO of Newagency; and Kevin Weatherman, VP of BD at OneSignal and previously VP of BD/Sales at MoPub and Director of Global Publisher Sales at Twitter, have joined the gang. The XCHNG Token XT, scheduled for free up in early 2018, will power the XCHNG framework.

Advertisers will use the tokens to buy and sell media or pay for services surrounding media transactions. XCHNG has been built to enable market driven price providers who can facilitate escrow, fiat conversion, or fee based on the needs of the members in an IO. The digitization and tokenization of IOs will thereby treat electronic ads as a true asset class. Andy Sippel, SVP of Advertiser Perceptions, formerly SVP of USA Today Sports Media Group; Jeremy Sigel, Global SVP of Partnerships and Emerging Media at Essence; Lou Severine, CEO of NYIAX and formerly SVP of AOL and Microsoft; Terrence Coles, GM at AddApptr GmbH, formerly GM at Smaato; Jeff Coon, former VP of Global Alliances at InMobi and previously Head of BD at Quantcast; Mark Beck, VP Strategy at Murka; Paul Cheng, GM of Ericsson Emodo; Krish Sailam, VP Programmatic Strategy at Cadreon; Stéphane Panyasiri, CEO of Newagency; and Kevin Weatherman, VP of BD at OneSignal and formerly VP of BD/Sales at MoPub and Director of Global Publisher Sales at Twitter, have joined the gang.

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