Monitoring and analytics. To take into account what the level and impact of bots and invalid site visitors is CHEQ allows a small, but statistically viable amount of bot traffic via for tracking applications. On the CHEQ PPC dashboard see above, advertisers can see that endeavor on a crusade level, and even key phrase level for search campaigns, in plenty of levels of granularity. There are also heat maps to expose how the bots with mouse or scrolling capabilities behaved on the page or in the app.
“Essentially what we’re appearing is the quantity of invalid users that would have come to the page with out blocking off,” Tytunovich explained.