Content advertising is straightforward, right?!You just find a key phrase, write a list post, rank 1 on Google, get hundreds site visitors, and crush your goals. It might be that easy, but the way forward for a hit content material marketing is changing. Now, the goal is to impact profitable purchaser action. Today, we’re talking to Jennifer Pepper, the advertising and marketing manager for content creation at Unbounce. She shares why it is more vital than ever before to go beyond way of living or listicle content material, to publish content that solves for intent, and to attach the dots for among your audience’s pain and your product providing.