Strategic flexibility is given utmost significance today because of the ever changing atmosphere, which is very dynamic in nature. On the other side, there is the promotional aspect of the marketing mix, which plays a very important role in the growth, and profitability of the business enterprise. A good advertising method would help the common corporate method to be flexible. However, there is awfully little or no research done on this topic of the dating among strategic flexibility and advertising in the UK high street.
Therefore, the basic goal is to examine the significance of the role of advertising in strategic flexibility. In this paper, at first, literatures about strategic flexibility, promotional aspect and the change in consumers perception due to promotional actions are displayed so that you can be mindful them from the academic viewpoint. After that taking PUMA AG as the foundation of the research, secondary data is amassed. After data assortment, an typical analysis is mentioned in order to assess the importance of advertising so that it will attain flexibility in the method, taking PUMA AG for example.
