Development of an HTML email is sort of like metamorphosis of a tadpole into frog. It undergoes so many changes right from the conceptualization to the ultimate delivery of the HTML email. Once the e-mail marketer determines the purpose of sending an email, the copywriter drafts the e-mail copy in accordance with the wireframe. Subsequently, the e-mail clothier works on the e-mail design based on the wireframe.
After the design gets authorized, it is assigned to the e-mail developer who transforms the PSD or AI or PDF file into a pixel perfect HTML email. This file is loaded in the ESP and deployed after thorough trying out for perfect rendering.