A step by step Guide to Create Your Own HTML Email Email Uplers

Development of an HTML email is sort of like metamorphosis of a tadpole into frog. It undergoes so many changes right from the conceptualization to the ultimate delivery of the HTML email. Once the e-mail marketer determines the purpose of sending an email, the copywriter drafts the e-mail copy in accordance with the wireframe. Subsequently, the e-mail clothier works on the e-mail design based on the wireframe.

After the design gets authorized, it is assigned to the e-mail developer who transforms the PSD or AI or PDF file into a pixel perfect HTML email. This file is loaded in the ESP and deployed after thorough trying out for perfect rendering.

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