A micro-influencer is: understanding and difference with macros and nano influencers
Micro-influencers are Instagram social media users who have many followers of 10,000 to 50,000 followers. Currently, many business people use their services because they are considered to have a larger engagement target.
Is that right? Then what’s the difference between Nano Influencer and Macro Influencer? Well, on this occasion we will discuss completely the definition of micro-influencers and the difference with nano influencers and influencer macros.
For that, read the article about this micro-influencer until it’s finished.
An understanding of micro-influencer is
Bula is a social media application that is currently a king among the users, Instagram is the king. Based on data released by Instagram itself, monthly active users per June 2018 then reach 1 billion users.
Based on the results of research conducted by websites Wearesocial.net and Hootsuite, Instagram active users in Indonesia are currently able to reach 53 million users. This makes Indonesia a country with the most third Instagram users throughout the world.
For this reason, it is not surprising that Indonesia is used as potential land for business people who use Instagram as the most famous marketing media.
Well, a micro-influencer is one of the most utilized ways by business people in Indonesia to market their products.
Even according to the Co-Founder of the Vidooly company named S Ubattar, everyone does not need to have many followers so that it can be an influencer because everything depends on the metric unit known as Engagement.
Therefore, Instagram is the most appropriate media for business people because they can use micro-influencer services to target targets based on the interest of its users more specifically.
As described at the beginning, Micro Influencer is Instagram social media users who have 1,000 to 10,000 followers. But, does it use their services more effectively than using other artist or influencer services that have more followers?
Based on a study published by Hello Society, Micro Influencer has a higher level of engagement by 60% of a celebrity.
Well, if you are already ready to improve the game on Instagram for your business using influencer services, then the following are reasons that might be more convincing to you.
The advantage of using micro-influencers is
1. Can target a niche target
Social media is one of the very effective platforms to market your business. But, targeting businesses with certain targets that have previously been determined will certainly be much more effective.
Its function when you use micro-influencer services is that you have the opportunity to show the product you have in a more specific group you want to go to, such as followers from the micro-influencer.
So, this can affect the enhancement of engagement which will then lead to sales conversion.
2.. The cost is Quite Affordable
The fund is a very important issue, especially for You who are just running a business. at the same time, You certainly want the best for Your business. by hiring the services of a micro-influencer, You can save on marketing costs.
Why? because the funds necessary to use their services are very affordable, in addition, You can also experiment with them to see which one is good and which are bad for Your business in the future.
3. Get the Level of Engagement Is High
Most of us may have thought that the more followers that are owned by someone going to the more engagement that can be obtained. But in fact, it is the fault of our perception.
As previously we explain that micro-influencers are more likely to have a level of engagement that is higher than the amazing unexpected rap other. It is because they have some followers, which is segmented and also has a high level of interest the same.
In short, if You are targeting people who have a level of interest in the same, then You potentially have a level higher engagement than hiring the services of amazing unexpected rap the whole followers NYC has a high level of interest in different.
4. Micro-Influencers Are More Authentic
When You hire the services of an influencer, then they will promote Your product to followers very loyal. Every follower’s action follows because there is a certain reason that is following his interest.
In addition to providing information about a product in detail, micro-influencers can also invite every follower to believe in Your product.
In addition, while micro-influencers is to upload products or services You offer, every follower will feel more in line with the products that You offer.
Deficiency Of Micro-Influencers Is
Followers micro-influencers certainly less than macro-influencers so that its accomplishment will be smaller. Even so, it does not necessarily mean that promotional activity by using micro-influencers can be said to be not effective.
Generally, the followers of the micro-influencer have a category of a certain audience, so that promotion is done for the type of influencer is targeted following the field.
For that, every marketer should be more clever in finding an influencer with a field that is more appropriate to a campaign.
The difference between Micro-Influencers, Macro-Influencers, and Nano-Influencers
The difference that is most easily seen between the macro-influencers and micro-influencers is from the number of followers. Quoted from page Whello micro-influencers are social media users who have several followers of 10,000 to 50,000 followers
In addition, micro-influencers are those who already know about the special field, such as field photography, beauty, etc.
Excess Macro Influencers
The main advantage of cooperation with macro-influencers is the number of followers is very large. With his followers more than micro-influencers, cooperation with macro-influencers will create the promotional activities carried out more easily and reach a much larger audience.
Macro influencers are also more comfortable and also more experienced, so the risk of cooperation with the influencer will tend to be lower. In addition, running promotional ads with a macro influencer can simplify a brand to build the reputation of the product with better control again.
Deficiency Of Macro Influencers
If You decide to do the same work with a macro influencer, then You should prepare a greater cost. Companies that have limited resources may be difficult to do cooperate with macro-influencers because of the high cost to be incurred.
In addition, often the follower had any doubts about the level of authenticity of the promotion done by the macro-influencers. A survey conducted by Collective Bias shows that there is only 3% of consumers want to or affected by the campaign carried out by macro-influencers because it is not authentic.
So, What is it Nano Influencers?
Nano-influencers are social media users who have influencers as many as 1,000 up to 10,000 followers. Generally, they have a rate higher engagement than macro-influencers and micro-influencers.
Why? because although the number of followers is not so much but the content they provide is generally known by a small community, experiences, or activities in the field day-to-day preferred by every audience.
By interacting with followers a little more, then the message will be delivered even more easily accepted by the followers of these. That means, cooperating with nano-influencers will give the impression of a more authentic and reputation about the products or services that want more promoted.
For business people who want to issue a product or service but the budget is very limited, or has a segmentation particular, the nano-influencers can be used as the right choice.
In addition to the content provided by nano influencers already have a selling point, the price offered by the nano-influencers also tend to be cheaper, even among them there are who accept barter products or services. So, they can provide good potential for businesses with limited budgets or businesses with the level of segmentation in particular.
Thus the explanation from us about micro-influencers and the difference between the macro-influencers and nano-influencers. So, the most prominent difference between the three types of influencers on the number of followers and level of engagement.
Nano-influencers have a vulnerable amount of followers around 1.000 – 10.000. Micro-influencers are those who have some followers on Instagram about 10,000 to 50,000 and macro-influencers lot more than that.
Well, if You are a beginner or open a new business, then You can do cooperate with macro-influencers and nano-influencers because the price of cooperation is quite cheap and more segmented.
So Your business is growing and increase the number of customers you don’t forget to advertise through the service Froggy Ads, You can start to advertise Your products so that later You can increase the visitors on the portal of Your online business. Froggy Ads is an online advertising service that can help You control all campaigns of Your product. help You target marketing target You want and gives You plenty of options to market Your product.