“Twitter, Facebook, Pinterest, and Instagram are the large ones at this time, but Snapchat has huge advantage for this space, and that they’ve just began commencing up their API for advertisers,” he said. “Everyone’s searching at this with giant dollar signs of their eyes, but there is a giant chance for things to go wrong if the client provider side isn’t ready. We’ve seen campaigns become small PR failures after a sale went viral and the company couldn’t handle the volume of client assist requests that came in from it. The clients effortlessly, and publicly, turned in opposition t the brands after they couldn’t get help.
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