oogle has opened up to 3rd party comments in right here three areas:Brand safety assurances and controlsVerification that traffic on ads is real. That advertisers get fair value for their advertising. Brand safety assurances and controlsGoogle is heading in the right direction to rent more than 10,000 manual content reviewers to study the contents on its platform. In efforts to boost brand safety, Google is now confirming to typical put forward by JICWEBS Joint industry committee for web concepts in the UK and Ireland.
Additionally, the agency is simplifying the complex brand safety controls in YouTube today. Verification that site visitors on ads is realIn March 2017, Google introduced that it is working with Media Rating Council MRC on getting licensed an additional 40 new metrics similar to accredited metrics like clicks and impressions. The goal is to work with industry leaders on bringing standards around proper marketing metrics. Google also is increasing YouTube reach size from Nielsen and comScore. Nielsen mobile measurement on YouTube is extending to 3 new countries: UK, Germany and France. It is increasing comScore size for YouTube to almost 13 nations.
Finally, to assist advertisers compare YouTube advertising to TV crusade performance, Google announced a new partnership with German TV scores size group AGF. On GDPR General Data Protection Regulation, May 25. The newly enacted law defending EU citizens will go survive May 25, 2018. The legislations protects EU residents even outside of EU. Google is taking this very critically and has put in place tools that users can use to down load the information their non-public data from Google and vet it using rival third party purposes.