ASOS, the biggest store in UK, has observed a decline of 8% in its share over the new months. Current ASOS uses a combination of Twitter, Google+, Facebook, AdWords, Pintrest, Snapchat and SEO. The analysts presently are assisting the investments which ASOS has made in the Digital Technology marketing sector. Analyzing their investment, it seems they are employing a wide selection of methods to target viewers across all age groups.
SnapChat is very frequent among the many more youthful generation and the user base is expanding every quarter. Also, it might be very easy to track the impact Snaphat has on sales as ASOS sent different discount codes to their fans. Number of daily active Snapchat UsersThey are attempting to attract the more human side of the logo by using likable characters reminiscent of the ‘Fresh Prince of Bel Air’ and the cute characters from ‘Despicable me’. in my opinion this method could be particularly really useful as as a result of clients like brands they can relate to. The third most critical method they’re using is various the content material in the various channels of electronic advertising and marketing.
The target viewers is extremely alternative in certain channels. Hence, enhancing the content helps appeal to the various kind of audience. A concept to ASOS would be to include YouTube as one of its marketing channel. A recent study performed on Advertiser perceptions, shows that User Satisfaction rating was 2nd maximum for YouTube and other dealers plan to augment spend in the upcoming months. A good presence on YouTube would be beneficial for ASOS.