Video is among the quickest transforming into areas of mobile and in app commercials. A recent report, ‘Mobile video ad spend will reach $1. 5B by the tip of the year‘, published by VentureBeat in September 2014 claims that U. S. ad firms and agents will spend about $1.
5 billion on mobile video adds by the tip of 2014, up from the $722 million spent last year. Exclusive Bonus: Download the PDF guide to Mobile Video Advertising Networks The report quotes eMarketer principal analyst David Hallerman, who says: “Mobile video ads accounted for almost 19 % of all digital video ad spending last year, a bunch that may climb to nearly 26 % by the tip of this year”. He also estimates that by the top of 2018 that figure will quadruple to over $6 billion. “This is big growth,” Hallerman says. All the companies featured on our list might help developers and brands to monetize their apps or videos with most, if not all, that specialize in app and video advertising across major platforms similar to android and iOS.
Apple claim that its iOS 8 application has been put in on 63 % of active gadgets and now contains App Store video previews. It’s an additional boost to developers as a result of app commercials is an alternative large area of growth as App Store video previews will allow developers to submit trailers. They’ve been part of Google Play for quite a while and Google rewards builders who use video trailers through improved search ranking in their websites. One crucial area that is reshaping the digital media panorama is programmatic commercials and the automation of online ad buying. Many publishers and advertisers are already using automatic ad buying and selling tools, including real time bidding, and Beachfront Media in particular is on our list as a result of it is due to launch its own programmatic video ad platform for mobile app advertisers.
Programmatic ads generation is already changing the face of commercials and a multi platform method is essential to both buyers and sellers. That’s why an organization similar to Vdopia is essential as programmatic buying and promoting for mobile video ads is not off course to become the fundamental engine in electronic buying and selling. Many networks are developing, or already have, exchanges to trade mobile/in app video ads programmatically. Specialist trade networks reminiscent of Vungle are premiere the way and is why the manufacturer tops our list. Another large area of growth is using mobile and app video ads increasingly appealing to functionality advertisers as well as brands, as an example using app video ads for promoting apps or games. Social media and era giants similar to Facebook and YouTube/Google are already providing mobile video formats with a potentially huge market able to be tapped into.
Here’s our list of top 10 mobile/app video ads networks to help time poor app developers seek one of the best ways of monetizing their work. The Full list: Vungle Vungle describes itself as “the leader in in app ads”, but that is not the only reason it is at the head of our list. Many of the pinnacle builders and publishers are already working with Vungle corresponding to Zeptolab and Mobjo and the manufacturer has offices in San Francisco, London, Berlin and Beijing with over 50 employees. Watch out for ‘Vungle Exchange’, “the first ever in app mobile video ad trade” that may bring more brand advertisers on board, enabling them to simply repurpose their TV ad content for mobile. Need to know: Founded: 2011 Headquarters: San Francisco Pitch: “The leader in in app video ads” Video for Vungle Exchange sWjtYCofy8 AdColony AdColony is also one of the crucial optimal mobile video commercials and monetization platforms, boasting its proprietary ‘Instant Play’ video ad era that may dish out ads immediately to everyday apps across Apple’s iOS and Google’s Android platforms. The brand was lately bought by browser maker and mobile ad company Opera for a cool $75 million which should growth AdColony’s profile in the mobile advertising atmosphere.
Need to know: Founded: 2011 Headquarters: Los Angeles Pitch: “Our expertise in development and innovation fueled by client insights delivers sophisticated consequences for publishers and advertisers” Slideshare for AdColony’s Mobile Marketing and User Acquisition Trends – 2014 and Beyond Vdopia Vdopia positions itself in the marketplace as the worldwide programmatic buying and promoting platform for mobile video advertising. It’s near the pinnacle of our list as a result of programmatic commercials is a hot topic and uses bits of coded intelligence behind what ads show based on screen size and user context. The brand’s own . VDO technology scales ads across any mobile gadgets. In October it unwrapped ‘Chocolate’ its programmatic market platform for mobile video advertisements. Need to know: Founded: 2008 Headquarters: Fremont, California Pitch: “Vdopia is the global programmatic buying and selling platform for mobile video ads” Vdopia’s new Chocolate Website screenshot Inneractive Inneractive is also a global programmatic ad stack platform for mobile publishers specializing in video, hyper local and in app search advertisements.
Its SDK will allow publishers to access out of the box video capabilities to serve up full screen ads with an embedded HTML5 video player. The manufacturer says that Inneractive publishers also get full visibility and keep an eye on over video buyers bidding on their inventory, can set floor prices, and/or remove unwanted demand sources. Need to understand: Founded: 2007 Headquarters: Israel Pitch: “Simple app monetization solution across all systems beside the point of region” Video for Inneractive: App Monetization. Simplified NativeX NativeX pitches itself in the mobile ecosystem as “the preferable commercials era for mobile games”. The brand created a buzz earlier this year with the unencumber of its ‘Lightning Play Video’ era, a powerful video ad format that provides games developers with an alternative tool to best monetize their apps by serving the best ad format based on what’s taking place in the game, with out interrupting user adventure. The company boasts more than 1 billion users across 178 nations and partnerships with top app builders including Yahoo, Sky Vu and Imangi Studios.
Need to know: Founded: 2000 Headquarters: Minnesota, United States Pitch: “NativeX offers a proven combination of cutting edge data science and custom native ad experiences” NativeX Slideshare on its amenities for builders UnityAds Unity Ads is utilized by top brands corresponding to Sega, Supercell, and King – both for monetizing their user base and acquiring highly valued users through Unity’s top of the line mobile game ad community. Watch out for a group of a new features that, at the time of writing, are in Beta and handy only for Unity developers. Unity is a large mobile game developer and its recent acquisition of Applifier and its Everyplay Replay application together with Applifier’s video ad community, GameAds, should further boom the brand’s profile. Need to know: Founded: 2005 Headquarters: Copenhagen, Denmark Pitch: “Every game can make a choice from any variety of ad networks” Unity Ads Website Screenshot Facebook Premium Video Ad Service Facebook’s Premium Video Ad carrier was introduced in May 2014 as a way for advertisers to position their brands in front of an envisioned 1. 23 billion users, of which 703 million are daily active users. The social media giant has also introduced that mobile app advertisers can now function autoplay video ads within Facebook’s mobile apps ensuring that their app ads will reach as plenty of people as the advertiser wants and could only reach those people as many times as the advertiser wants.
Its Video Metrics tool should prove useful to advertisers wishing to take into account how people respond to their videos. Need to know: Founded: 2004 Headquarters: Menlo Park, California Pitch: “Your industrial gets more value from every ad” Facebook’s Audience Retention dashboard YouTube Mobile Video Ads YouTube estimates that more than 6 billion hours of video are watched each month on its channels by at least 1 billion unique users a month. In the past year, YouTube says its percent of video views from mobile has doubled, and video viewing recreation on YouTube Mobile has tripled. The company’s mobile ad formats include: Mobile Roadblock, which shows what number of people viewed your ad on YouTube Mobile for a full day; and InStream Video Ads, which runs when Android YouTube app users play a video from a premium inventory partner; and brand channels. Need to grasp: Founded: 2005 Headquarters: San Bruno, California Pitch: “With video ads you pay only when a person chooses to watch your ad” YouTube Video Ads – Watch it Work for Your Business D4a3qDNlk Beachfront Media Beachfront Media has been making a lot of noise with the launch of Beachfront. io, a programmatic video ad platform for mobile app advertisers.
The platform will support real time bidding RTB on both deepest and public ad exchanges. Beachfront Media will even be rolling out its own ad exchange to help using its platform. While the platform is focused primarily on mobile in app video ads, it will also help different kinds of video, similar to attached TV and mobile web. Need to understand: Founded: 2005 Headquarters: Burbank, California Pitch: “Beachfront Media’s mission is to enable awesome video experiences across all systems and instruments” Beachfront Website screenshot YuMe YuMe is a multi screen video ads era manufacturer that began out in TV brand advertisements. With people now depending much less on TV to watch programming.
According to a YuMe infographic, “Mix Measure: Exploring the Impact of Multi screen Mixology,” the average client family has at least four gadgets that participants use to watch video: A desktop, cellphone, tablet and machine. YuMe for Publishers YFP, is a scalable suite of video ad leadership program solutions that will run seamlessly across all displays. As a provider of electronic video brand commercials it packs a substantial target audience database that powers its own placement first-rate index PQI and finds the good placement to drive recognition and crusade performance. Need to understand: Founded: 2004 Headquarters: Redwood City, California Pitch: “We consider that dramatic shifts in consumer viewing behavior are heralding a new era for electronic brand commercials” Video of YuMe’s UK multi screen study Final Thoughts If you’re still operating banner ads and push notifications then you’re way behind the game, to be a hit developers need to continually look for innovative ways to create revenue. We are expecting more consolidation of corporations akin to the deals with UnityAds and Applifier and Opera and AdColony. For advertisers, mobile app videos offer a new way of attractive a dynamic target audience and the enormous players will look to bring all the technology under one roof and onto multi systems.